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?? 3: ?? ‘search engine marketing’? ?? ?? ???? ???? ??? ?? ?? ??? ?????. ??, ??? ?? search engine marketing? ??????. ???? ???? ?? ??? ????? ??? ???? ?? ??????(????? ??? ??? ???? ??). ??? ???? ???? ?? ??? ???? ???? ??? ?????.

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??? ??? ??? ??? ??? ??? ??? ???? ????. ???? ?? ?? ??? ?? search engine marketing ??? ?? ??? ?? ??(?: 70%)? ???? ?? ??? ??? ???? ??? ?? ??(??? 30%)? ??? ?? ????? ??? ? ????. ?? ????? ??? ??? ???? ?? ???? ??????. ??? ???? ? ? ?? ??? ??? ???? ?? ??? ??? ??????? ???? ???? ??? ??? search engine marketing ??? ?????. ??? ????? ?????? ?? ??? ?? ?? ??? ?? ???(?? ? ?? ??? ??) ??? ???? ??? ??? ??? search engine marketing ??? ?? ????.

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